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The Conestoga Condors have a long and storied history in the community, and following a massive remodel to their recreation centre and plans for future growth and initiatives it was time to refresh and integrate the brand into the fabric of their teams and facilities. Building on the existing brand and revisiting their history created a deeper connection to who the Condors are.
This project was about more than implementing their current brand or expanding their identity, it was about creating a true sense of community and team for a varsity team that was highly intertwined with the athletics and recreation brand. This project created something that offered Conestoga's varsity athletes with an identity that was all their own, a true rallying point.
The project encompassed a lot more than just a redesign for the Condors, it included work in developing a separate Athletics & Recreation brand as well as an uplift to their website and working closely with the OCAA on a number of championship brands and events that were hosted by Conestoga College. Working alongside the team and players at the Conestoga Athletics and Recreation department was an eye-opening journey, which really showcases through to the final product. Brining everything they do together and creating something that all Condors, future, past or present can come together behind.