LAG

Brand Identity & Partnership Framework
2020

LAG, the things all gamers love... to hate—or maybe we just need to shift perspective. LAG is a user-focused digital broadcasting platform, focused on creating uniquely personal experiences for their users and the games they love. It's not just an identity, but a partnership with gamers, fans, communities and the studios and developers who create the games they love.
As LAG says, Let's All Game <3

LAG Logo featuring the homepage on a laptop
The LAG Bangers page
The LAG logo with the tagline 'Let's all game'
Pages from the LAG brand guidelines
Examples social posts for LAG
A selection of icons and designs used throughout the LAG brand
LAG stream banners highlighting the bangers tag

Want to learn more?

The LAG brand was created to be customizable and personal to the users and partnerships that are created along the way. It's not just some simple streaming site—its a whole digital collective. So let's come together and create the best experiences; Let's All Game.

Brand GuideWebsite
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