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NO'YA is a modern restaurant brand that mashes the feeling of a classic burger joint, with a fresh focus on no-nonsense vegetarian eating. Instead of putting the highlight on its vegetarian offerings, NO'YA focuses on making delicious food that invites everyone to come in and experience new flavours.
Get to NO'YA burger.
The name was a happy accident that evolved through the many different ways people pronounce "Neue", and it became a huge part of the brand and marketing for NO'YA's identity. It allowed the brand to evolve organically and pushed the focus towards the many kinds of burgers NO'YA offers. It's all about getting to know what's in your burger and enjoy it... Get to NO'YA burger.
The NO'YA menu was inspired by the ease of use on one page menu's, and the desire to make each burger feel unique in the brand. This goal created a simple menu design that lets the typography and naming do all the talking for the NO'YA brand. You can see the menu for yourself below!
Menu